Persuasive Technologies and Apps to change human behavior have the power to solve serious societal challenges and to support human values. Examples are environmental pollution, waste of natural resources, health problems and information insecurity. From an industrial perspective, persuasive interaction is an incredibly powerful tool for businesses to increase conversion rates of customers. In a talk at the Uberall Annual App Congress in Vienna on 10th of June 2015 (http://www.uberall.at/a/), Marc Busch from the AIT – Austrian Institute of Technology GmbH (http://www.ait.ac.at/profile/detail/Busch-Marc/) will share insights and how-to’s on the design of personalized persuasive interactions. Examples and best practices are taken from research and industrial projects (GEMPLAY.at; MUSESproject.eu) of the business unit Technology Experience @ AIT, which offers specialized services for creating persuasive interactions, technologies and apps for various domains.