Talk about User Research in GEMPLAY

User Research is a first important step in the user centered design of interactive technologies, products and services. The goal of user research with scientific methods is to get insights and knowledge about the situations and contexts in which new products and services are used. The insights and knowledge can be used to adapt these to individual user needs, values and characteristics and to ensure market success of new products and services. Marc Busch from AIT – Austrian Institute of Technology GmbH – Business Unit Technology Experience – (http://www.ait.ac.at/profile/detail/Busch-Marc/) will give an overview over scientifically grounded user research methods in a talk on the 30th of June. The talk will be at the event „What’s (y)our Story, Digital City Vienna?“ of the Vienna Business Agency (https://wirtschaftsagentur.at/veranstaltungen/business-treff-whats-y-our-story-digital-city-vienna-140/). Especially, the useful and practical method “Contextual Inquiry” for service and product design in a user centered manner will be presented. Examples, in which projects “Contextual Inquiry” has been successfully applied stem from current research and industrial projects in the areas information security (MUSESproject.eu) and health promotion (GEMLAY.at).Uberall_2