Gender- and diversity factors in interactive media

The consideration of gender and diversity factors in the design of interactive media enables to develop products of targeted and thereby increase its benefits for the target groups, making them more attractive and the products ultimately successful. This article is based on the results of the project “G-U-T Gender & Diversity, usability and testing as quality assurance of apps and web pages” (short: GUT), which describes the reasons for the inclusion of gender and diversity factors in the design of interactive media and gives specific guidance on the planning, implementation and evaluation phase of building interactive media. The author makes suggestions for the integration of gender and diversity factors into the participatory design and provides a heuristic for gender and diversity factors for apps and web designs.

Erharter, Dorothea (2014): Gender- und Diversity-Faktoren in interaktiven Medien. In: Markus Seidl und Grischa Schmiedl (Hg.): Forum Medientechnik – Next Generation, New Ideas. Beiträge der Tagung 2014 an der Fachhochschule St. Pölten, 26. und 27.11.2014. Glückstadt: Werner Hülsbusch. ISBN 978-3-86488-072-8. S. 43–56. Online verfügbar unter https://phaidra.fhstp.ac.at/detail_object/o:103